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My name is Annabel Ruffell and I am the founder of Journey for Earth, a global awareness company committed to inspiring change for humanity, the environment and animals, one choice at a time.

I first came cross Lynn on FB and was inspired by her passion and commitment to environmental issues/eco friendly living, and educating adults and children about this very important topic.

Lynn Hasselberger lives in Chicagoland with her son, husband and two cats. She loves sunrises, running, yoga, chocolate, reading and writing, and has a voracious appetite for comedy. Lynn is currently working for the documentary film Unacceptable Levels. In her spare time, she blogs at I Count for myEARTH and LynnHasselberger.com. A treehugger and social media addict, you’ll most likely find Lynn on twitter (@LynnHasselbrgr, @myEARTH360 and @IC4ME) and facebook. She hopes to make the world a better place, have more fun, re-develop her math skills and overcome her fear of public speaking.

lynnPhoto credit:  http://www.sallyroeckellphotography.com/


1) What Journey are You on?

I seem to be on multiple journeys. Since becoming a mom almost thirteen years ago, I grew passionate about the leaving the world a better place for my son. I was specifically drawn to environmental and human rights issues, which really go hand in hand, and felt a need to do something about it. That’s the control freak in me.

I started with an environmental awareness campaign at my son’s school when he was in first grade, which turned into promoting eco friendly living and products to local mom’s via “parties” and an online retail business. I figured out retail wasn’t really my passion (the economy failure certainly helped me arrive at that realization!). Along the way, I got into social media (you could call me a social media addict at this point) and writing about environmental issues. I used social media initially for my business, but found great fulfillment in helping others spread the word about their own efforts for good.

This led to doing consulting companies on social media (I was previously a direct marketing exec and was already freelancing as a marketing consultant) with a focus on sustainability. And my presence on Facebook and twitter connected me with some awesome gigs, including working as an editor for elephantjournal.com, and a consultant for the documentary films “The Antartica Challenge” and “The Polar Explorer” and the first kids’ eco pop musical “Pacha’s Pajamas.” Most recently, I was met a producer of the documentary film “Unacceptable Levels” via Facebook and am now working as their Marketing Director.

I remember a boyfriend in my twenties obsessed about having a five year plan. While I sometimes long for knowing what’s next, I’m also constantly surprised at what I find myself doing. Sure, I have big dreams like publishing a book of life vignettes; having my son grow up without feeling like he needs therapy; inspiring millions to want to make the world a better place for all living creatures… but I have to ask myself: what am I going to do today to make a difference? That becomes my journey. And that’s not to say every single day I’m kicking ass—I struggle to manage it all like anyone else. But hopefully on those off-days one or two or a thousand other people are kicking ass.

2) What has been one of your greatest challenges over the years, either with the work that you do or in another area of your life, and how did you overcome it?

Being a stay-at-home mom working from home has been a challenge. We live in a quiet, beautiful neighborhood with trees and hills, which can be very isolating especially with my husband’s late hours and my son busier with school and other activities. I miss the energy of real live people—the collaboration, the water cooler conversations, the play dates with other moms. I have to make an extra effort to get out of the house to work offsite at the library or local cafe, which becomes more difficult in the winter. I just started meeting with a couple of other women in the neighborhood who write and just do my work alongside them. I’m much more productive and feel like a human! Of course, I’m grateful to be able to work from home and have the flexibility that comes with it. 

3) What is your greatest hope for our planet at this time?

My hope is that more people will wake up to what’s really going on beyond their busy lives… to not accept the status quo and to take action in some way, large or small. Stand up for clean energy, safe products, clean air, clean water, healthy school lunches! If each of us do just one thing to make a difference every day, we’d end up with a tapestry of change that could grow into something spectacular and unexpected.

What Journey are YOU on?